Disney Plus Take Steps To Crack Down On Password-Sharing

Disney Plus will enforce a password-sharing scheme to crack down on subscribers from sharing their accounts with others outside of their “primary location.”

In a report by IGN, a new service agreement was released to subscribers living in Canada, the only territory at this stage to be affected by the update.

“Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein” the agreement outlines. 

In August, Disney CEO Bob Iger confirmed during an earnings call (via IGN) that the company were “actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family.”

Ke Huy Quan as O.B - Loki Season 2.
Ke Huy Quan as O.B – Loki Season 2. (Pic: Disney+/Gareth Gatrell/Marvel.

“Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies. And we will roll out tactics to drive monetization sometime in 2024,” Iger added. 

Netflix initiated a similar scheme in May. “A Netflix account is for use by one household,” the company shared in a blog post.

“Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices.”

In other streamer-related news, a new ad-removal scheme from Amazon means Prime Video subscribers will need to pay more to watch content uninterrupted. 

Let us know your thoughts on this report in the comments section below, and FlickLuster will keep you updated on any new developments. 

Matt Bailey

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