Subscribers to Amazon Prime Video, will be in for some bad news – as the streaming service intends to establish a small fee to remove “limited ads” from their content (H/T The Hollywood Reporter). The scheme is expected to roll out in 2024 across the United Kingdom, United States, Canada, and Germany. Prime Video subscribers in France, Italy, Spain, Mexico and Australia will see ads whilst streaming later in the year.
To avoid the ads, Prime Video subscribers will be asked to cough up an additional $2.99/month for the ads to be removed. An exact date in 2024 has yet to be announced. The ad tier, it is understood, will become the default option for Prime Video. However, the pricing for a regular subscription to the service will not be affected. For those on Freevee, the no-cost, ad-supported streamer will not be impacted by the price shift.
Prime Video have become one of many top streamers to invoke new pricing policies in line with ad-supported content. For example, Netflix offer their ‘Standard with Ads’ tier, which will set subscribers back $6.99/month. Disney Plus have established an $8/month ad tier – which rolls out on October 12), and Max (recently renamed from HBO Max) offer a $9.99/month ad tier.
Audiences awaiting The Boys Season 4 will have to dip into their bank accounts if they want to watch the superhero drama uninterrupted, as the series is likely set to debut on the streamer sometime next year.