Eric Kripke Talks About The Boys Turbo Rush Commercial

Eric Kripke, the showrunner for The Boys, has revealed details on a scene from the superhero drama’s third season – the soft drink commercial featuring speedster A-Train. In a social media post, the showrunner described making the commercial “at great expense” as one of the highlights of working on the series. “We shot this in LA with a legit commercial director. He asked what I wanted” Kripke says, adding that he later sent the director “the Kendall Jenner Pepsi Ad & said ‘just do that shot for shot.’”

The commercial appeared in Episode 4 of Season 3, as A-Train/Reggie Franklin (Jesse T. Usher) de-escalates a feud between protesters and riot police. He steps between the two groups and hands a can of Turbo Rush, the show’s fictional energy drink, to a police officer. As Kripke mentions in his post, the spot parodies a Pepsi advert from 2016 featuring Kendall Jenner. However, the advert was pulled by Pepsi less than 24 hours after being released – following a critical backlash in light of the Black Lives Matter Movement. 

In a separate post from Kripke, he described his favourite moments from the commercial as being “the cop breakdancing” and “the toothless signs like “Take Charge” & “Join the Conversation.”

As reported by FlickLuster, The Boys was renewed for a fourth season in June, and Kripke said that they were “thrilled to continue Butcher and the Boys’ fight against Homelander and the Seven, as well as comment on the insane world we’re living in.”

The Boys stars Karl Urban, Jack Quaid, Laz Alonso, Tomer Kapon, Antony Starr, Erin Moriarty, Jensen Ackles, Karen Fukuhara, Dominique McElligott, Simon Pegg, Chace Crawford, Jesse Usher, Colby Minifie, and Giancarlo Esposito. All three seasons are available to watch now on Amazon Prime. Most recently, it was confirmed that Jeffrey Dean Morgan had been cast in The Boys Season 4

Author
Matt Bailey

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